La Vie Sportive

La Vie Sportive is a leader in outdoor activity in the province of Québec. The retailer relied on Idecom to refresh its image as well as oversee its media placement. The agency then conceived the famous V in both print and television advertising campaigns. The agency also created the 35 years logo and organized the activities of the store’s anniversary year.

Client:
LA VIE SPORTIVE
Location:
Quebec