Starting a revolution requires ambition. Seducing customers requires innovation. Do things differently or don’t do them at all. Reflect, innovate and take calculated risks. It’s the only way to propel a brand, product or service.
There is censorship. There are rules. But being creative doesn’t mean being subversive. Being imaginative doesn’t mean being defensive. Without censorship, advertising is bold and daring. Standing out from the crowd gets you noticed.
Take a leap. Open your eyes to potential. Be shocked. Too many people claim >em>“wow” for very ordinary things. The commonplace. Shake it up with an idea, a strategy, an action or a creation. Create real shockwaves. Surprise.